Free tool

UTM link builder

Add UTM tags to a link to see which flyer, poster or campaign brought each visitor.

Website address

Append UTM parameters to the destination URL so scans are attributed to the right campaign in your analytics tool.

Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Your tagged link

Enter an address and at least one tag to get the link.

Create a dynamic QR code with this link: change the destination later and count every scan.

Use lowercase and the same spelling every time: “flyer” and “Flyer” show up as two different sources.
For QR codes, set utm_medium to “qr” and use utm_content to tell print placements apart.
Don't put personal data in tags — they're visible in the address bar.